Case Study: Unifying the Settings Page for Business Management

Our platform's initial design scattered critical business settings across the dashboard, causing inefficiencies. Key features like Employee Management, Payment Notifications, and Settlement Accounts were difficult to locate, leading to user frustration and longer onboarding times.

The fragmented layout also hindered engagement with advanced features such as API Keys and USSD & Programmable Services. Hidden within complex menus, these powerful tools were underutilised, limiting the platform's ability to streamline business operations effectively.

tldr; We unified all critical business settings into a single, intuitive page to enhance usability, boost feature discovery, and improve overall user satisfaction.

Role

Lead UX Designer

Duration

1 Week

Merchant Dashboard

Visit

Problem

The scattered placement of business settings across different sections created significant usability issues. Users struggled to find and manage essential features, leading to increased support tickets and reduced platform adoption. This fragmentation particularly affected new users during onboarding and businesses managing multiple locations or employees.

The redesigned landing page offers tailored experiences for both personal and business users, with clear navigation.

Research & Planning

Through user interviews and analytics, we identified that businesses spent excessive time navigating between different sections for routine tasks. The research phase revealed that 67% of users couldn't locate advanced features without assistance, and 82% expressed frustration with the scattered layout of settings.

Comparison of the old fragmented user journey versus the new streamlined flow, demonstrating a reduction in navigation time and effort.

Solution

We designed a unified Manage Business page that consolidates all critical settings in one location. The new design organizes settings into logical categories, prioritizes frequently used features, and provides clear descriptions for each section. This approach significantly reduced the time required for common tasks while improving discovery of advanced features.

Onboarding tutorial guiding users through the new layout of the Manage Business page to ensure smooth adoption of the centralised settings.

Impact & Results

The unified settings page has transformed how businesses interact with our platform:

40% reduction in time spent managing settings
85% increase in advanced feature adoption
92% user satisfaction with the new layout
30% decrease in support tickets related to settings

Google Analytics data post-launch, showing an increase in user engagement with advanced features and a significant reduction in navigation time.

Post-launch user satisfaction survey, showing improved ease of use and overall satisfaction with the centralised settings page.

Next Steps

We continue to gather user feedback and usage data to further optimize the settings page. Future improvements will focus on adding automation features, expanding customization options, and implementing AI-powered recommendations to help businesses make better use of available features.